Mathematician | Entrepreneur | Author
I build better ways to make sense of a noisy, uncertain world.
I am co-founder and CTO of Wholesum, a VC-backed startup that extracts reliable signals from narrative text data to help organisations track hidden outcome drivers.
My academic research uses data to tackle health threats – from large-scale studies of social behaviour and immunity to developing statistical methods and open-source software tools.
My writing has appeared in The Times, Observer, Financial Times, New Statesman and Wired, among others, and my books include The Rules of Contagion and Proof (FT, New Scientist and Waterstones Book of 2025).